THE BRANDS

The Story

Fukui, Japan is one of the three largest production regions for optical frames in the world, along with China and Italy. 97% of Japanese-made optical frames are manufactured in Fukui. Masunaga Optical premiered the production of eyeglasses in Fukui in 1905. The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui.

He entered into the industry the hard way, and at first the eyeglasses manufactured in Fukui were regarded to be third-rate in the world. In order to raise the quality standards of the products, Gozaemon established a guild like system where full-fledged craftsmen could create their own businesses. Owing to this system, the number of eyeglass craftsmen increased gradually, and the optical industry spread all over Fukui.

There are as many as 200 manual processes involved in making an optical frame. Generally, productivity is low when one company is in charge of all the processes. However, Masunaga Optical is the only company in Japan that has a factory in charge of all processes from raw materials to production and finish in an integrated way. The integrated production system improves the detail and quality. For example, when Masunaga Optical develops a new model, the molds are always built in-house. If there is a problem in the wear comfort that can be felt only after completing one pair of glasses, it will be corrected in the previous process’ promptly.

The company’s mission statement since the establishment is “We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” These words are still the basis of the conduct code of employees even more than 100 years after its establishment.

Kenzo Takada

Kenzo Takada collaborates with MASUNAGA, a leading Japanese eyewear manufacture. MASUNAGA designed by Kenzo Takada sunglasses and optical frames combine vintage inspired elements with fashion forward contemporary design. Delicate engraving on the bridge, the bar and the temples are reminiscent of 1920’s jewelry details. The original rim is designed with the star motif from MASUNAGA GMS and Kenzo Takada’s family emblem Campanule flower.

Campanule K18

MASUNAGA designed by Kenzo Takada “Campanule K18” won the Silmo d’Or 2014 for the Sunglass category.

The model Campanule consists of titanium, acetate and 18 karat gold. The temples are fashioned from MASUNAGA’s highly skilled welding technology using pure titanium and solid 18 karat gold.

About Sunday Somewhere

There are some people who never feel the urge to leave the house. They’re content to stay in the city they came from, the couch they sit on, and the 360 degree view around them.

Then there’s the rest of us. The people who can’t sit still, and always keep their passports close to them – just in case.

Whether you call it wanderlust, a love of travel or good old curiosity – the fact remains the same: Your hunger to explore cannot be quenched, no matter how many vacations or journeys you take.

For you, there’s always someone new to meet, somewhere different to explore. You’re into last-minute flights and trips without a destination. Destinations require plans, and you’re not into the whole planning thing. In your experience, travelling without one always leads to more excitement.

Welcome to Sunday, Somewhere.

We are pupils of the daydream. Those who yield to curiosity.
We are fortuitous journeymen. The makers of stories
through the richness in the people we meet and the places we explore.
To us detail is infectious, a way to see, a practice on how to be.

It’s a state of mind.

Sunday hits the ‘pause’ button.
The ‘space’ bar,
The ‘ESC’ key.
Forget what Tuesday wants, what Wednesday did,
What Thursday told Friday about you
And what’s important on Monday doesn’t matter on a Sunday.
Sunday, Somewhere is a state of mind.
On your terms.
And in your time.
Wake up when you want to,
Where you want to,
With whom you want to.
Sunday, Somewhere is an invitation.
To go completely off the map.
Off the radar,
Off the charts,
To explore an uncharted corner of the world.
To reflect,
To see things fresh,
To discover and daydream,
And find yourself saying that most contented phrase
I’m not in any particular rush.’
Because Sunday doesn’t care what time it is.

So long as it’s still Sunday.

My Sunday, Somewhere.

The Brand

Caroline is a little slip of a woman who runs after life in stilettos

without wasting any of it. Melting pot of femininity and elegance,
she makes her multiple origins he luck , he difference, and especially
her asset. Caroline gives every woman the possibility of revealing and
glorifying all the facets of her personality! Her frames amaze by their
colors, freshness and boldness.

In her collections, she reveals tangy shades, impulsive and attractive
forms. Caroline Abram’s collections are intended for all the women
who want to feel beautiful, sensual, or just themselves.

Remedy to the sentence «glasses do not fit me «; Caroline creates the
addiction, the desire to possess them in all the colors, to coordinate
them with their bags and shoes so that they become their fashion
accessories.

Her, collection Tête à Lunettes echoes for the Caroline Abram line
dedicated to the adults: dynamic colors and translucent acetates,
aiming at children from three or four years. Furthermore, she offers
to the girls an accessory called bijounette, a jewel for the temple, to
adorn nicely their frames, exclusivity.

The story

Optician, trained during several years in designer oriented stores,
Caroline Abram started in 1998 designing jewels and accessories for
the eyewear market: lorgnettes, magnifying glasses, chains etc…

It is reviving the not well known object called the lorgnette, that she
quickly met an international success. Rewarded by two gold Silmo
awards, the Filao company opened its workshops of craft manufacturing
in Dakar where Caroline spent her childhood.
She trained a women’s team there, which have been manufacturing for
15 years, all her accessory lines. Caroline Abram uses diverse materials
such as resin, the silver, wood, semiprecious stones …

During her journeys she discovers the charms of Florida and in 2008,
she launched her own line of glasses reminding her of the old-fashioned
charm of Miami. Sixties and vintage, South Beach inspired Caroline:
the cat-eyes, colors, extreme femininity.

After beings asked so often by her customers « do you make the same for
children? «, it became obvious when the moment had come, in 2014 of
(launch) the «Tête à Lunettes». The line was rewarded its first year for
the Silmo award for best kids design.

Key Dates

1998: Launch of the accessory brand Filao Paris.
2008: Launch of the Caroline Abram optical,
and sunglasses line for adults.
2014: Launch of the kid’s collection Tête à lunettes.

Prizes & awards
Prices awarded on the occasion of the most important international optical
fair – vote of the major figures of the profession and of the journalists.

2006: Silmo d’or best brand environnement
2008: Silmo d’or best accessory with Berberiade face à main.
2014: Silmo d’or best kids design with Têtes à Lunettes
2014: Opening of the first Caroline Abram shop
close to “Le Bon Marché” in Paris 7è.
2015: Silmo d’or nomination in optical design category

La Boutique

A boudoir in the very heart of Paris dedicated to the
Creations of Caroline Abram: universe of seduction
around the glasses universe as well as her surprising
accessories.

Caroline Abram’s collections are intended for all the
women who want to feel beautiful, sensual, or just
themselves. Remedy to the sentence «glasses do not
fit me «; Caroline creates the addiction, the desire to
possess them in all the colors, to coordinate them with
their bags and shoes so that they become their fashion
accessories. With this new concept, we finally have a
good reason to be happy to be poor sighted!

About You Mawo

Youmawo stands for „Your Magic World“. In a unique way, it re ects our mission and founding story.

The idea for the company was established 6 years ago on one of our numerous backpacking trips around the world. It was born in Thailand, on a deserted beach of Koh Phangan. One evening whilst relaxing and enjoying the sunset, we wondered what it was that drives us to visit new exotic places. We concluded that it was the magic of our world, which is so versatile and varied.

About Talla Eyewear

In Bologna, everyone calls him TALLA.
Optician since 1987, Gianluca Gualandi creates and develops two optical shops between 1989 and 2005. In 2000 he opens a small concept store of niche glasses and accessories. This is the opportunity to discover a new world!

In 2004, at the Salon de l’Optique in Paris, he meets Caroline Abram, designer of accessories for the Filao brand, and in 2006 he settles for love in Paris.

Since 2008 he has collaborated in the creation and development of the brand Caroline Abram, a collection of frames devoted entirely to Women.
In September 2016 he presents his project TALLA EYEWEAR, dedicated entirely to Men.

In his collections, he claims discretion in everything.
“I imagine the eyewear as the ultimate accessory of masculine elegance.”

Curious about art, he loves design and fashion, but his great passion is cooking.
“Cooking releases and enriches my imagination, setting up a dish is like creating a small work of art.”

Thanks to his mother, seamstress in haute couture, he learned the sense of precision and attention to detail.
The cleaning cloths to put in the pocket of the jacket and the glasses cases thought like a tobacco box, complete the universe TALLA EYEWEAR.

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